Purse-Obsession.com is an online wholesaler of fashionable handbags and accessories. Although this company is a wholesaler, they also offer their products to the public at wholesale prices. The company, Purse Obsession, is located in southern California. For any online merchant, the success of the business often relies heavily on the design of the website. This article will explore some of the design elements of this website to see how they benefit the customer’s shopping experience.
When you land on the home page, you are greeted by a dynamic slideshow of the key highlights of the company. You are introduced to the fall collection. You see a promotion for free shipping for purchases over $300. You see an announcement of 10% off of all wholesale lots. A slideshow is an effective way to direct the visitor’s attention to the most important messages that the merchant wants to convey. This slideshow is well made and concise in its messages.
The top of the page also prominently displays a couple of special promotions. One of them is again the free shipping for orders over $300. The other is a promotional code that gives you a $25 discount for purchases over $500. The positioning of these special promotions is perfect. At any time during the shopper’s visit, she will be reminded that there are deals that she can take advantage of. There is no need to hunt and search for a discount code because she can see it right at the top of the page. This reinforces the incentives to purchase.
The website is very well-organized and clean. The merchandise categories are clearly listed at the left-hand navigation column. The products are divided into numerous popular categories, like designer inspired bags, evening bags, and hobo bags, just to name a few. There is a separate section for bag and wallet sets. If the shopper is interested in purses wholesale, she can find those categories here conveniently as well.
This column also includes a separate section for merchandise that is sold at an incredibly low price. You can find wallets for under $5 and handbags for under $8. For a lot of shoppers who are on a tight budget, they can go right to this section and find a wonderful selection of bags and wallets that are offered at very low prices. This is an effective way to attract the price-conscious shoppers.
There is even a separate section for people who want to shop by color. For example, if you are looking for a bag to match a specific outfit, and you are only interested in red handbags, just click on that link and you will be directed to an attractive array of stylish red bags. For shoppers who have very specific color requirements, this section allows the shopper to find what she needs quickly.
The products in each category are neatly laid out in a grid pattern. For each product, there is a thumbnail image along with a brief description and the price. If the product is on sale or if it is sold out, you can clearly see that information. A click on a product will take you to the main product page where you can get a more extensive description and a larger image. The image resolution is high in quality so you can really see the details of the bag to help you make an informed purchase.
Next to the cart button, there is information about how many units are left in stock for that particular item. This is helpful information for the shopper and it can influence her purchase decision. If there are only one or two units left, the shopper is likely to make the purchase on the spot to avoid missing out on something that she wants.
Once you click on the cart button, the item is added to your shopping cart. The top of the page displays a helpful confirmation that your selection has been added. It also has a reminder for customers to create an account if you will be browsing for while and are not ready to finalize your purchase. Creating an account allows you to save your selections and complete your purchase later. This is very convenient for the shopper.
Each product page also has recommendations on other products in the category. These suggestions are helpful in upselling related products. Each page also has a box that reminds shoppers to contact the company if they need assistance. This company clearly pays attention to offering great service because they make sure that their contact information is easy to find.
On top of the page, there is a handy mini cart that reminds you how many items you have added to the cart and how much the subtotal is. Again, this is a great design element for the customer’s convenience. She does not have to keep clicking on the shopping cart button to see what she has already added.
An element that is worth mentioning is the SSL logo near the bottom of the left-hand column. People who shop online are very aware of the potential security issues when they make purchases online. Displaying the SSL logo prominently on the website reassures the shoppers that their information will be handled in the most secure way. This verifies the authenticity of the merchant. When a shopper has a choice of buying from a merchant that displays this logo versus another who displays nothing, she will most likely choose the more secure store.
The website of Purse-Obsession.com is well put together. The merchant really paid attention to what customers like to get in their shopping experience. Products are organized well in helpful categories. Promotions and discounts are easily found. Whether the shopper wants to shop by price or by style, she will not be able to find what she wants quickly. The website is very easy to use. This is a fine example of how an online store should look like. When a customer has a positive shopping experience, she will have reasons to come back and buy more.